Vodafone (UK) - Mobile TV. Large Format Launch Poster
M&G Investments - Global Basics Fund. Large Format Poster
Tourism NSW - Outdoor Concept. The brief was to create a campaign for Harry Potter: The Exhibition at the Powerhouse Museum in Sydney, to run in Melbourne. The idea behind this concept was to dress trams with vinyls and make the electrical power supply arms look like Harry's arm holding his wand. As these things give off sparks it would be even more noticeable at night.
BridgeClimb - Large Format Poster. This ran to coincide with Sydney hosting World Youth Day in July 2008, when the Pope and 1.5 million Catholic youths came to Sydney.
Amex - Tap On With Your Card. Email
KFC - Pizza Double Burger. Social Post
Pizza Hut - Concept. Double-Decker Bus Side
Catsan Cat Litter - Sponsorship Concept. When a race car runs off the track and into a gravel trap we say it's in the kitty litter. I had this idea to buy the media around the most notorious gravel traps at circuits throughout the UK, and be on TV for a couple of hours every weekend during racing season.
Coke - That's OK. Kings Cross Large Format Billboard concept for 2018 Sydney Mardi Gras.
Castrol Oil - Castrol RS. Double Page Press Ad
AMEX - Blue Moon. AMEX was making a very rare offer - the prestigious Platinum Card for half the annual fee. Offers like this only come around once in a blue moon, so we made that the creative idea. Originally mailing mid-March, we talked AMEX into waiting so we could mail it to coincide with the actual lunar blue moon on the 30th of that month.
Tennent's Pilsner - Large Format Poster
AON - Long-lost Super. To get Aon super members to roll their long-lost funds into their Aon fund, we sent them a map detailing where to find them. It worked too, pulling in almost $7,000,000 of additional income.
Land Rover - Discovery Diesel Automatic. Double Page Launch Press Ad
First Alert - Press Ad
Westfield - Gift Cards Email
Amex - Shop Small. A campaign of 14 posters that were tailored to run outside 14 different types of small business (florists, sushi restaurants, sports stores, shoe shops, book stores, hair stylists, cafes etc) in the Sydney Metro area.
Woolworths (UK) - Comic Relief Red Nose Day. Press Ad